The plot is very good like this is just a story Bollywood take years to even think of . The culture exploration all over Maddock studios movies is really give some South movie feeling. The story conveys everything it can like family relation,story of a guy who loves someone but too afraid to confess and he is also afraid of everything,a ghost which is actually the movies on,a friend,a ritual etc it is a good watch it will surely make your time worth. But there is only one thing in that is missing is the VFX,CGS or 3D animation it doesn't feel like the creature or anything feels real ,am not saying that everything looks edited and it just feel unsettling. But if we oversee the editing problem of films than it is a very good movie I would say