There was so much potential in the movie but they wasted all those ideas.
1. Strained mother daughter relationship at the start of the movie.
The pair were once owners of Margot Robbie's character (the doll).
The daughter was rather harsh on Barbie at first while the mother helped the doll with her mission to save Barbieland from the Ken's patriarchy. Meanwhile, the daughter was just sitting pretty, doing very little but smile. She did forgive Barbie for her rudeness towards the doll... but did little to help her during the mission.
2. Feminism vs. Patriarchy... this is a theme ongoing throughout, and this movie does throw in thought-provoking ideas about a woman's place in a male dominated world (which was reverse of what the doll fantasy world was like).. sadly, it was executed very poorly and glossed over. Barbie did not achieve an egalitarian society but rather restored her fantasy world back to where it began in the movie... women were in power over the men. What a shame... Barbie was supposed to be an empowering, progressive role model to kids, not an oppressive force.
3. Dialogue is rather odd.
How many minutes of two hundred "Hi Barbie" s can you take to withstand this movie's opening? Some characters throw in unnecessary jargon that sounds like one is sitting in a university gender studies lecture. I swear Chat GPT is used in some of the scripts...
4. Barbie talked about dying, which was very unusual for a doll. However....NOTHING was addressed about that very thing that made Barbie go to the real world to learn about death and being human.
5. Casted actors are much too mature to play teenagers/early 20 somethings. (Grease from 1979 did this, so it's not a major issue)
Lots of distracting cameos and subtle ads that didn't help much with moving the story forward. Post credits were just ads of past Barbie and Ken Dolls.
Conclusion: very weak plot, over-hyped, and a product of its time. Capitalism at its finest!