There are a lot of good tips in this book for a newcomer. If you’re new you’ll learn a lot of great things about internet marketing. The author’s story of getting into marketing himself may give you some inspiration. If you’re a small business owner looking into advertising online I think this is a good crash course for you to start with. You’ll get a pretty good idea of using Google to reach customers as well as social marketing. It’s a pretty quick and easy read, for the price, there’s something to get out of it. I look forward to improving my paid advertising campaigns online now, see if anything I picked up from this book helps me or not. If you’re going to spend some money advertising online you might as well give this a read first.