People may like it if they watch movies once a month and horror movie, once a year. For a regular movie viewer, this movie is absolute childish. To break down my above comment
1. The flashback itself won't establish any strong connection with the story so with audience, absolute childish back story. Asvins, demon from underworld, fate of the world in the hand of a kid. No excuse, simply worst.
2. Camera work is absolute pathetic. We can easily see the production mistakes adding to that and camera work doesn't sync with situation and it is just to scare you. If you see something that's not required, you absolutely will feel disconnected. That green lit shots, we don't know why it's green, may be director choice.
3. Very bad acting, I blame director not the actors. You can feel the overaction because of the out of sync situations for the story.
4. Production design is okay. Ending shots with demon, garbage.
5. Direction? Producer got money to invest and he somehow managed to spend it.
7. Sound design was absolutely fantastic and copy routine. Obviously ghosts will scare you with sounds and will have fun.
6. Horror is nowhere. He stitched bits and pieces of old acclaimed horror movie shots and mashed in this movie. Villian looks like sand wraith and she obviously looks like our beloved ghost from japanese and thai. All elements are borrowed, starting from footage, color pallet, jump scares, camera movements except for last 30 mins, that's pure 1990 Indian.
If you like jump scares and lady in back dress and black long hair covering her face, obvious ghost sounds and a very obvious plot, you might like it.