The movie traces the the success story of Avinaash a skillful and talented Marketing Manager whose creative ideas catapults his career as well his Employers goodwill, but at the height of his fame decides to call it quits as he realizes the success of his career does not truly make him happy; as he decides to share his predicament with his wife he gets into a series of life threatening traps the mystery of which he tries to unravel in order to get himself out of the troubles form the plot of the movie which although may come under a thriller leaving the audience confounded and solving many puzzles, is primarily a didactic one that requires the audience to find the answers to many social questions from their own conscience.
To me its neither an entertainer nor a thriller but bold and selfless protest that dares to blow on the cinders of our social conscience, provoking thought which may further lead to conscious decisions. The end of the movie which is both unconventionally tragic and abrupt left me baffled initially to contemplate its relevance and I later figured it out that, it is nothing but a strong metaphor that the end of a smoker may be very tragic and unkindly soon, and that a common man is powerless to fight against great social evils but his power lies in his decision to choose what is good.