I read the cast first, and one particular name cast aside any thought of casting my money into the box office for this particular film. And then I read other reviews and realized it's a decision well made.
Seems like a movie that would have been more well suited for the 70's, early 80s maybe with Ted Knight as a member of the cast seems like a Rodney Dangerfield type thing, that he may of passed on... But didn't Jack Black kind of cover the subject matter with inventing something and coming into disputes for copyright infringements and stuff. This being about a particular ingredients for Pop-Tarts I guess.