Although Keaton was superb, I was deeply upset learning about the history of America's top fast food chaim. Its unsettling how a money hungry, self serving travelling salesman can strip away and literally crush the vision and dreams of two hard working, innovative and morally grounded men. If I still ate at McDonalds (which I dont anymore because I keep kosher) and saw this movie, I would have boycotted myself from ever eating there again. I watched this movie till the end but let me tell you, it was painfull to see.