John Roesch

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This is a revolutionary book in economics. This is due to Dr. Verne Atrill's back ground in physics. He had a physics degree prior to obtaining his doctoral degree in economics from the London School of Economics. He is the second economist to develop an economic theory based on the balance sheet. He started his work in 1950, which incidentally is the same year Kenneth Boulding published his book A Reconstruction of Economics. Kenneth Boulding was the first economist to develop an economic theory based on the balance sheet. I successfully created an economic model of a corporation by integrating Dr. Eliyahu Goldratt's Theory of Constraints to Dr. Atrill's Objective Economics and the works of Dr. Boulding in Microsoft Excel. This allowed for the creation of artificial balance sheets, income statements, calculation of production prices, and optimization of the firm's capital structure. Experimenting with the abstract firm provided several insights, chief being the economic homeostasis of the firm which economists in the 1950s were speaking about.