Jordan Sykes

This book is very encouraging for those who feel apprehensive about starting an advertising campaign of their own, this book will help you sail through any bumps in the road. Burlin uses his experience in his childhood and working his way up in the world through error and trial to encourage readers to take action regardless of their status. Each section of the book gives great advice for staying away from the pitfalls of the advertising world. After reading I now have ideas on how to spend wisely and reasonable goals to set for myself in my business pursuits. I've also come up with some ways to develop my brand going forward. This book is great for anyone looking for insights on marketing or advertising. And given the amount that Burlin has spent, I'd say his advice is quite reliable.

As someone who wishes to start their own business, I thought this book was a great guide on what to know. After reading it, I realize there were numerous things that I didn't know when it came to marketing and advertising. Burlin's step-by-step breakdown of the marketing world gave great insights into the reality of the social, financial, and mental aspects that go into advertising for business. The visuals in different chapters help readers gain an understanding of how the different ads and strategies are performed. Whenever I start my business I will be sure to go through this book as my business grows to deploy ideas for marketing. I'd definitely recommend this to any current or future business owners.