Chandler Prince

I've read some of Burlin's work in the past, and I must say he never fails to bring new things to the table! His extensive experience in marketing and advertising is visible through his books. The great thing about his work is he always simplifies things. Marketing and branding can sometimes be so overwhelming and seem like such a broad task. Even with a degree in strategic communication and marketing, I can sometimes not know where to start. Reading "$150 Million in Ads: Lessons Learned" has been an eye opener, and Burlin always provides sound and structured advice. This is a book I'd refer back to when working on new projects and use as a tool. Burlin always shows how to use marketing to your advantage, and not just follow the same patterns everyone else does. Would highly recommend to anyone in the marketing or advertising field!

"Win Paid Advertising" by Jason Burlin was an incredible read. I recently graduated college with a degree in strategic communication, and have since been trying to further my understanding of marketing and branding. The great thing about Burlin's take is it really shows you how to stand out amongst other ads, which is what any ad campaign goal should be. Especially in this day and age when everything is moving more towards social media, it can be hard to adapt to new platforms. Anyone can learn how to make an ad or create a social media post, but not everyone learns how to capture the attention of their audience. Burlin does precisely that, captures his reader with this instructive and enjoyable read. Creating ads that are engaging is key to creating new leads and new customers. And while there is no perfect system or certain number of steps to do that, Jason Burlin does provide some incredibly eye opening and fresh takes on the marketing world that are sure to aid anybody in advertising. Would wholeheartedly recommend and will likely reread again!