Dave Katague
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This is one of the best books I've ever read on the psychology and process of copywriting. Knowing exactly what people need to hear and in what order on a sales page was something I've always wondered and this book is a very enjoyable and fun read. 10/10.
The 16-Word Sales Letter(tm): A Proven Method of Writing Multi-Million-dollar Copy Faster Than You Ever Thought Possible
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