It's good to spice things up a bit when you're in an industry where you can explore and learn all sort of things and grow as a band/musician/singer. I can understand why some people didn't like this album because it's not very similar to their previous albums. I guess that's what interested them about the band, a lot of people started listening to them mostly in the AM era. Specially that the band is known for its Rock music. Some people prefer to stay in one genre, and some wants to explore to find out what they like. I think it's a good album based on what genre they wanted to make it. I liked every song from 'Star Treatment' to 'The Ultracheese', it has that '70s sci-fi influence to it, I think the people who are into this genre will like it. It has a lot of meaning and depth put into it, songs about how social media is not great and about wanting to be one of The Strokes. You know, don't quit being a fan just because they released something unexpected, they're a famous band and if they can use that opportunity to show the people what they created, what they're proud of and some other things that they learned, why not? That's how you grow. That's why Alex Turner (the frontman) doesn't like how social media expects you to do something for them. If he's happy of what he made, that's how you become successful in life, it's honestly the healthy state of being in a band, is that you create something you are happy with it, not caring what the people has to say, unless they enjoy it, it makes him happy.