Nahum Kozak

Really enjoyed the film, and felt some great points were covered in an innovative eye opening way. To really get top marks though as a persuasive piece, it needed to incorporate the opposite view (even if for the purposes of debunking that opposite view). Otherwise people can dismiss it or find it polarising. It’s that old idea that more people will be persuaded if they feel you understand them. Also, the science has been heavily cherry-picked, which is problematic. Having said that, at the gym today one of the staff said he’d had 15 different gym users talk about Game Changers in the last 2 days - so as a conversation starter, brilliant!!