Books gives advices on how to stand out in the very competitive markets. It gives step by step guidance on how companies can change their perspective about products they are offering, how to look at products from customers perspective, understanding their expectations and focus your company strategies towards meeting those expectations. Also gives guidance on how to get your team to support you on your new cost frontier initiative(New Market opportunities). This books offers new ways of strategy formulation and offers a completely new ways different from how day to day business is done.