I'm a huge Spiderman and Marvel fan. My daughter is nuts about both as well. I took our family of 7 and of course my daughter wore her new black Spiderman shirt. The acting and effects were great but the writing was terrible. My son turned to me about an hour or so in and asked me how I liked it and told him it was the most stupid movie I have ever watched. We all loved the original spider man movies with Toby McGuire and Andy Garfield that seemed to target a general audience. Holland was great but the writing seemed to target children aged 14 and under. I think the goal or lesson of the movie was to teach goodness more than to get your adrenaline going. I won't pay to see any more Spiderman movies in the theater. We saw this coming in the previous 2 as well. All 7 of us thought it was dumbed down and at dinner afterwards another person told us they walked-out half way thru.