I must admit it is a very well researched book. The amount of research and hard work that has been put by the author is really commendable.
If you are a beginner and want to start your career in digital marketing this book might be able to give you some ideas, also if you are having certain notions against digital marketing, you might get help from this book to break those myths.Digital world is always underutilized standing today also, we often fail to see the power the word digital marketing brings to us.
Beginners will definitely understand this book as the concepts and techniques are explained in a simple tone. You will understand how the digital world is surpassing us as a revolutionary aspect.