Akshat Dev

You do not have to be a child to relive that innocent and wonderful part of your life. A children's novel helps you live a child's life vicariously. This is one such Novel, that is commendably written by a 11 year old, that lets you in on the adventurous journey of Primrose Fernetis in her her quest to rid her land of evil machinations of the Evil sorceress. The characters are written such that it seems the author has breathed life in them. The names given to the entities is rather interesting and unique. The morals and noble values that the story imparts are that hope, sympathy and kindness go a long way and always win over evil. The plot draws inspiration from classics like Alice in Wonderland and The Wizard of Oz. The young author's reinterpretation of these classics is appreciable. Since she is young, there is a lot of space for improvement and I'm sure she'll turn into a prolific author with age.

In an intensely competitive world of 21st century where social media and digital platforms dominate the Mind space of the consumer, Marketing has become all the more important than it was. While Marketing sounds easy, only professionals know that it is no easy job. This field requires intense planning and even one wrong cog in the wheel can lay to waste the entire campaign. With practical advices and examples(Flipkart, Apple, Amul, Tata steel, Eureka Forbes) he illustrates 15 commandments of marketing which should be etched in stone for entrepreneurs. In that case it is prudent is be prepared and educated and what better person to learn than from a man of Rich experience and success like Mr. Raghavendra Hunasgi. The book is written lucidly and even a layman can grasp the 15 lessons that the book teaches. These 15 'mantras' are so useful and simple, yet have such nuance in them that you have to read it to believe it. By reading this one, you'll come out wiser and better prepared to tackle the competition. You should definitely pick it up if you're an entrepreneur or aspire to be one. Highly appreciated. Highly recommended.