great show :)
We wrote recently about how Google reviews help your Google rankings, and how to automate the ask. All you really need to know is that a staggering 9 out of 10 customers read reviews before deciding to purchase from you.
There is a ton of research that goes a step further and attempts to quantify reviews actual dollar value. One such study by the Harvard Business Review found, “a one-star increase in Yelp rating leads to a 5-9% increase in revenue.” On the other hand, only 2.5 percent of consumers trust businesses with overall ratings of 2.0 stars or less. If 97% of potential customers skip over your business, it’ll be hard to keep the lights on.
Examples of Good Reviews