I think this show would fare better at noon or after. I think the ratings (which puts this show consistently behind ABC and NBC) imply that most people watching at this time of the day do not want to watch long, dark, sad, โDebbie Downerโ news segments first thing in the morning. I much prefer NBCโs approach with quick, fun, light-hearted news, health, cooking, fashion, etc. Except for catastrophic breaking news, they keep sad news to brief segments, and quickly move on to lighter fare. Also, NBCโs bright, cheerful sets, without too much detail, help set the mood for the start of the day.