I am starting to suspect EA has turned down all rewards generally, this is my overall impression from what i myself have experienced since playing from the start and what is apparent if you go through reddit, youtube and other media.
The overall concensus is, the rewards suck and with that, people lose interrest and there is no incentive to play the game. Hence the fall in player count.
I managed to reach 35 points in div 4. I didnt get a single player rated over 84, from all the packs i opened. This is a new record for bad rewards from rivals. Even my player pick +84 1 of 4, was all 84
If you are reading this EA, please put your greed aside and let us have some fun. Also while opening packs we didnt use real money on from your store.