Nirmiti Mittal

The author's work is really commendable. He has been successful in imparting his knowledge regarding marketing strategies that one can adopt to expand one's business. And not necessarily for business professionals, but it will prove to be helpful for any being looking to gain knowledge. ••••• The book contains fifteen chapters, each focusing on a vital aspect of marketing and profit enhancement. It also contains certain tests to help you understand the topic and its application in depth. ••••• The writing is easy to understand and engrossing conveying even the most difficult of concepts in an interesting way. ••••• Recommended for anyone new to the concept, trying to build a successful career and life as a whole.