Nikki Jarvis

This is a MUST read. Every single page has a tool, technique, or idea that can be utilized in a current business situation. More than the brilliant ideas that are explained in both simple and complex terms so that as a learner you both understand them and can apply them to complex business situations, it is in the details of this book that makes all the difference. Throughout the book, Greg uses female pronouns. As a woman in business who reads a lot of business-related articles and books, the default is male. In his introduction, he writes, “I will use the pronoun she throughout the book as a convention when referring to the individual. Although there are mostly males in my examples, I sincerely believe that women are fully capable of achieving excellence in strategic thinking.” (pg. XV). I firmly believe that part of the reason Greg is so successful is that he recognizes detail in the bigger picture. This is just one example of thoughtful choices and consideration in the storytelling of strategy used in this book. Often we read about strategy as an event in time that is then executed. However, Greg explains and uses case examples throughout this book to demonstrate that strategic thinking is a habit that reflects our current perspective. It is the narrative around this perspective that governs how we think about and execute strategy. In order to disrupt your perspective and current notions about strategy, this is a must read. Buy this book, read it, and keep it close. It is one of those books that on a Sunday evening as you prepare for the week, you read even just a couple of sentences because at the same time it inspires, it also informs best practices for any individual, across industries.