My in laws use it for their toddler, who is obsessed with the show, but she acts just like Masha. Bratty, annoying, whiny and loud, especially when she doesn't get what she wants. The show itself is annoying and the only good thing I see is the easy to follow plot. Whenever Masha does something obnoxious, the toddler literally copies her actions. We had her stop watching the show but when she wants to watch it and we say no, she throws an absolute fit! Horrible show, teaches bad morals to kids and quite frankly the animation is horrible.