This book hits the spot! I'm a Baby Boomer and I run a business. I use Facebook, I have a website, and I like to think I can handle myself in the online world. But am I getting the most out of my online activity? After reading Fiona's book I now realise there's much more I could be doing to improve my online performance. This book gives me the information I need to assess my online performance and offers ideas for how I can improve on what I'm already doing. It's clear and easy to understand. If you're thinking of taking your business online, or want to see if there's ways to improve what you're already doing - then this is the book for you!