As advertising experts it amazes me they have not conducted public opinion surveys. 9 friends were talking yesterday over coffee. 5 of the 9 wont watch it because of Will Anderson's in your face voice. We record it and fast forward Will, all the others are great.
The other thing that was interesting was that 2 of the 9 never consider watching the ABC , what short sighted way of missing a lot of great programs.
Cheers
Max