Eliza Gautam

As a new blogger looking to construct and maintain a profitable online presence, I found this book very informative and helpful. The thing that immediately grabbed my attention, is how author Burlin introduces Psychology as a basis for marketing. Analyzing human behavior and combining the observations with marketing strategies paves a strong path towards a successful business. But in today’s world of paid advertising, doing just that may not be enough. Burlin takes us through the marketing 101 journey but with the vision of what every strategy may mean in the current business scenario. A dream of organic traffic and the reality of paid advertising, Burling covers it all with detailed guidance consisting of SEO optimization, Google Analytics, planning advertising budgets, Return on Advertising Spend (ROAS), and so on. As someone who is dipping her toes into the world of the online undertaking, I am so glad that I came across this book. In my opinion, the existing marketing books are missing the crucial pandemic angle as well as the massive online business surge and its consequences. This book covers it and that I think is the most important lesson that we need at this point in time.