Jesse P. Gates

Lakoff & Johnson's classic is foundational to our current research of metaphor and of the mind. Personally, I also find it refreshing that there are alternatives to the myths of objectivism and subjectivism--L&J take a path called "experientialism." The book is a bit repetitive towards the end an could be tightened up. Also I found many typos in the Kindle edition. I think I understand L&J's objection to "absolute truth," because they do not deny an "absolute real." Objectivists conflate "truth" with "real." Subjectivists deflate the "real" and say all we have are various versions of the truth and the real is illusional. L&J have not acknowledged C.S. Peirce, who in many ways articulated the some of the same lines of reasoning as the experientialist program.