Before reading this book, I had been so overwhelmed with trying to navigate the world of marketing ... I've read so many books claiming to have the secret to success. "5 Proven Ways" and "10 Things You Aren't Doing". Sure, some of the things I've read in these books have been helpful, but purchasing this book has been the biggest key to my success! Instead of trying to sell tactics, Burlin broke down the FUNDAMENTALS of marketing so that you can truly understand what you're doing and why you're doing it. If you're looking for a starting point and a good foundation to build your marketing career on, you've found it! After reading this book, you'll have a much clearer head when running paid advertising and which paths to take. I am so thankful I ran across this book!