Played this game in open beta for a week and felt it was pretty but boring with no hook. Now, more than a year later I jumped in again at the urging of a friend and what a difference! So much to do and all of it feels needed and purposeful with a good reward. Whether gathering up tradeskill goods, putting them to work making things, questing, leveling, grouping, soloing or just sitting in a city playing music on a crafted mandolins, it is all a blast and the game now is hard NOT to play. Most polished MMO I've played in a long time and a huge improvement since launch.