Here's my take on this drama. It's a gender bent version of beauty and the beast, with IU being more or less the beast character, except her curse is less about her looks and more about revenge. It's also a gender reversal in the traditional male/female roles we often see in the typical k-drama; the rich arrogant chaebol (often a hotel owner, ironically) and the sweet, innocent, poor (always poor) girl. This time it's the girl who is rich (in a sense), and is arrogant and a totall boss-lady while the guy is sweet, poor and innocent. I must commend the actors on portraying their roles well. IU plays a hot tempered, bossy person yet never seems to be imitating a strong man or seems too overbearing andJin Goo plays his character without seeming weak or girly. The tone of the drama and the effects too are high class and clearly have been the result of much hard work. Overall I loved this show and can't wait to rewatch it again and again.