A powerful message to incentivize people to reduce the consumption of animal products. I don't think society is ready to completely turn to a fully plant-based diet yet, as eating animals has been part of our culture for so many hundreds of years and generations, yet, with more education and time I think it could be possible. Nonetheless, the market needs to be ready to provide valuable alternatives and we need to be sure that it is a healthy choice as well, since there are still so many controversies and the documentary didn't really explain the science behind the benefits/harm.