The style in the movie is definitely different and is a mix of video also being read to. I loved listening to stories, especially Dahl's stories as a child, then reading them as I grew older and this is a wonderful presentation of one of his very good books. It brings the book to life and is both interesting and very cleverly done.
I can see how this would not appeal to many who are looking for all the glitz and thrills of typical mainstream movies, but it was enjoyable, captivating, and entertaining.