While I think lots of adult Lego enthusiasts are watching, there are a lot of kids watching and looking forward to this Lego show. However, my 7 year old was really upset watching that guy Sam berate Jessica. Also the smash episode was upsetting because we build Lego, we don't destroy it. We may dismantle to rebuild and improve but watching those beautiful builds be demolished was just a mockery. The first two episodes were sad and did not "play well." My son said he's still trying to decide if he wants to watch anymore.