An insightful read which very well articulates the fusion of all that is PR today and how with time so much has changed. I recommend this to anyone who wants to learn more about how to communicate effectively, both personally and professionally. Maxim Behar provides brilliant content which makes you want to invest all your time to read the book and find out what it is to be part of this ultimate PR revolution. The book is a highly interesting and educational experience for everyone who has the chance to read it!