Sony liv is trying to kill their TV serials by pumping them with multiple ads every few minutes. They definitely need a new marketing head for the internet division...someone who understands that so many ads every few minutes is the best way to kill your online audiences. Their current avatar shows that whoever is handling their online version doesn't have enough online exposure, they are just putting up their tv serials on the online platforms with even more ads...straight out of the tv version. Its so ridiculous. You are forcing...literally forcing the viewer to go anywhere else.