Greg Owens

A thought-provoking discussion Adland's current tendency to advocate for action on social issues and edge carefully away from its initial purpose; helping clients to achieve their sales targets. Harrison examines how advertising agencies are moving towards becoming political monocultures, with fewer and fewer self-identifying political conservatives, and how that will inevitably prevent advertisers from being able to sympathise and communicate with enormous chunks of the population, rendering them less effective as advertisers.