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This book goes beyond rhetoric to actually explore the brain science of our ideal clients -- who they are and what they are looking for. For me a "must read" for anyone serious about finding their tribe and setting themselves up to be super responsive to their needs.
Website Branding for Small Businesses: Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community
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this is so authentic and right on the money (yes, pun intended) I laughed and cried, and use the lessons daily. Love, love, love it!
