What an inspiring, yet maddening, documentary. I wanted to cheer Matt Embry on and, at the same time, strangle the people in Big Pharma who stop truly viable alternatives to their overpriced chemicals, that may do more harm than good, or at best nothing---all for the sake of padding their already fat wallets. A very sad commentary for an industry that should contain at least a modicum of human compassion. Matt Embry is to be commended for producing such an honest, moving film. Masterful orchestration combining real-person accounts that don't mince words, along with explanations of the science behind the strategies he and his father have developed.