Russell Briggs

Don't understand the glowing reviews. This is a poorly scripted, totally predictable and typical Statham film with zero suspense and a very dull finale. Ritchie can do better.

While Coogan is generally watchable, and carries off a fairly decent parody of certain well-known business tycoons, the preachy and at times over-simplistic way of getting the message across left me disinterested. the nasty, corrupt and exploitative world of fashion is not a laughing matter. Either make a subtle film portraying the greed and horrors of the free market effects on developing countries or stick to parody and let the viewer deduce the message. Here, Winterbottom tries to combine the two and the result is a rather forgettable mess.