Wow it's so confronting, I cried through it and I can't watch it all. I always knew it was bad though this is just next level! Why can't we do things humanly! This mass production of meat is crazy. Humans can be so greedy, our nature is to turn a blind eye to satisfy ourselves or make a bit more cash momentarily, regardless of who it hurts or pain it may cause. I wish I had the power to put more protocols and rules against this. I'm not against meat eating though completely against the mass produce of these poor animals that don't deserve this treatment. It's just not fair! This movie was effective in the first 5 mins. It's life changing and more people need to see it! I understand it's not to convert people (though better if it can), it's to make more people aware that this horrible treatment to animals exists and we are supporting it every time we purchase meat! I hope this creates a stronger movement to change! I won't support these meat productions. For all the meat eater - you can still make a difference! Buy ethical meat, do a little a research about a humane local butcher or farmers market, you can still help the movement by eating meat from a farmer that hasn't had this sort of treatment. Hope change is near!! :(