I felt confused at the end of the movie, not because it was some complicated story with subtle intricacies. Quite the opposite, it was a very predictable movie from the start. And in fact, those cliched tropes were the reasons the story felt so disconnected and illogical. I don't know how this storyline progressed in writer's mind, but I want to say this to our Bollywood writers. Just because your story is trying to convey a good message, it doesn't automatically become a good story. There are so many things which sent me head scratching
Spoilers ahead:
Why would the ghost go on tormenting innocent girls, when she was herself wronged? Why couldn't she do the same to the perpetrators?
Why would a villager create such an elaborate plan just to go out and marry a city girl? What were they planning to achieve after her surviving and knowing the truth?
In what village do they have a macabre custom of throwing girl child in well for better harvest? Won't it poison the well in first place?
Do the creators of the movie think such villagers subscribe to Amazon Prime, that they'll change their minds by looking at the message board in the end with somber song playing in the back?
Such a good horror setting was wasted on a poor narrative. It's time writers start having some faith in their storytelling and stop depending on 'messages' to gain legitimacy.
PS. A good message should be grounded in reality. Poor presentation only trivialises it.