The approach towards making this film, paired with the general (albeit early) audience & critics reaction, is a testament to how far standards have fallen in recent times. Visually it's quite a treat, but as so many have already said, what happened to the story? The screenplay is a mess - either horribly underdeveloped, or intentionally dumbed down and lifeless so that it can appeal to a mass audience. It's a superhero franchise waiting to happen.