Jason once again brings his insight and anecdotes in an exciting package. When you're trying to advertise online, you can't just rely on word of mouth to get customers; you have to rely on the power of paid ads of all sorts to get ahead. As someone trying to promote products of my own, learning about the power of native ads and influencers was key to figuring out how to put together the most effective campaigns. Even if a campaign doesn't seem to pan out right away, that's okay! Learning from Jason how to position in a holistic manner instead of just focusing on select metrics was the best advice I could get. If you need a primer in the whole space of online ads without just going through the motions, then this book is for you.
I definitely learned a lot from Jason, and I hope you do, too!