Samuel Malesky

Unlike similar contemporary books of its kind, Jason Burlin uses language that is simple and easy to read, perfect for the everyday man to get the information they need to be successful in business and advertising. This does not mean, however, that Burlin's book is oversimplified. In just over two hundred pages, Burlin proves beyond a shadow of a doubt that he truly is an expert in his field, and that he has a gift for sharing that expertise with his readers. Not only does he share the best marketing practices he has found effective in his own career, but he also shares what not to do, allowing his readers to avoid common pitfalls in the business. In a field that is constantly changing with innovation in technological advances and changes in how we primarily communicate and take in information, it can seem like advertising is an impossible and ever changing formula. Burlin puts this notion to rest. As with any problem, Burlin explains that one can become adept at advertising and learn with relative ease how to adapt and succeed despite the turbulent waters of change. If you or anyone you know has a genuine interest in learning how to become an expert in advertising, the first step is buying this book. Burlin will no doubt go down as one of the few marketing geniuses of our time.