Ashutosh Vashishtha

This is a really great book. Students of Industrial Design, product design, and user experience design MUST READ the story of the genius behind Apple's aesthetics. The book really gives a deep dive into the philosophy of the design at the Apple, especially when the duo of Steve Jobs and Jony Ive was making the world awesome. The book and Jony Ive really inspired me to SKETCH DAILY... haha! It also told me that how being an Industrial Design one must be well versed with the technology, mechanical, electrical, and CS, though this is my take from the book, you might have different takeaways. In short, great read! :D