Whew. Glad I came in here to see that others find it cliched and boring. The director could stand lessons from the masters of film direction and horror, John Carpenter, Brian De Palma, and Rob Reiner. They create camera work and scenes that cause visceral reactions. I hardly flinched at the scenes in the Grudge that were supposed to be scary. If a movie doesn't keep my attention after a half hour, I turn it off, which is what I did. Life's too short and there are great movies I could better spend time watching. Either way, there will always be markets for movies like this.