I love Simon Pegg. I don’t think he’s ever hit a flat note... until now. “How to lose” (even the title, a witless take on Carnagie’s “How to Win Friends and Influence People” is so hackneyed as to be offensive) sucks and blows simultaneously. The writing is predictable. Pegg pines for the vapid starlet (Megan Fox) and only in the third act discovers it was his coworker (Dunst) who was his true soulmate. There’s even a mad dash to the airport. At one point Pegg is throwing a ball to a small dog and the ball flies out the window of a high rise... your thinking, “where have I seen this before?”, right? But he manages to close the window and save the mutt, only to helplessly watch a teetering monolithic piece of art fall from a shelf and crush Fido. There isn’t one single original moment in the entire film. The only happy news is that Pegg did not write this purile piece of fluff. If he had it would have been original and funny, like all his other films. Why he, Jeff Bridges, Kirsten Dunst, and Gillian Anderson all lost their minds and decided to do this POS is beyond understanding. Extortion perhaps? Maybe Robert Weide (director) garnered a lot of unwarranted clout during the “Curb Your Enthusiasm/Emmy years and called in a lot of favors. This work is even below Megan Fox, who sets a low bar indeed.