A handy toolkit for ambitious entrepreneurs of the day...The book wonderfully summarises the need of an intimate leadership in the world that's rapidly changing. The demands from a leader are very different compared of what it was a decade or two decades ago. Jayaram, who has seen the transinformation first hand, uses his analysis, decisions that he took as a leader himself, understanding of the competition and demand of the market, and using his observations, has come up with this wonderfully written treatise on business leadership. It's effective, useful and a must read without a doubt!