Vijay kumar

By accepting an A certificate, Coolie automatically restricts its theatrical audience to adults (18+). This means: • Families with children (a huge segment of Rajinikanth’s traditional fan base) are cut out of theatres. • The initial box-office collection might be lower compared to if the film had a U/A certificate. But here’s where the long-term TV and OTT monetization angle comes in: Theatrical vs. Broadcast Strategy 1. Theatrical limitation • Theatrical audience is narrower, but the hype of an “Adults Only Rajini film” itself becomes a talking point. • It positions the film as “raw, gritty, not for kids” — which appeals to a youth and urban crowd. 2. Sun TV & TRP leverage • When the film eventually airs on Sun TV, they’ll broadcast a censored/U/A version. • This suddenly opens the film up to the entire family audience at home — kids, elders, women. • The contrast (exclusive adult-only in theatres, then family-available on TV) can inflate TRP ratings. • Higher TRP → premium ad rates. For Sun TV, which dominates festival premieres (Diwali, Pongal, etc.), this is a goldmine. 3. Advertising dynamics • Advertisers pay not just for eyeballs but for event TV. • A Rajini film premiere with prior controversy (“Why A certificate?”) becomes appointment viewing. • The channel can charge extra premium slots — especially if timed with festive season or family prime time. Possible Business Logic • Short-term trade-off → Lower theatrical revenue (family audience excluded). • Medium/long-term gain → Massive Sun TV premiere TRPs + digital rights (Amazon/Netflix etc.) at higher valuation. • Brand positioning → Sun Pictures strengthens its monopoly: produce the film → distribute → bag satellite rights → cash in again on ads.

Sarkar *Good* “Don’t sell your right to question”