Dare to Be Different is an excellent biography of an "underground" radio station trying to make it in the context of corporate merger prone, and profit-driven entertainment world of the 1980s. The film deftly covers the rise and fall of WLIR, 92.7 in Long Island, New York. The story is presented in five acts, beginning with the radio station's humble beginnings in the 1950s to its transformation by 1981 when it switched formats. In the second act, the movie makers concentrate on what made New Wave music different, and how the producers and DJs at WLIR tapped into its potential, discovering the synth-pop sound of the 1980s and transforming it into the artistic and economic, and social justice powerhouse that acts U2 and Madonna came to be. Other acts in the film focus on both artists' and listeners' responses to WLIR's unusual format thereby demonstrating the deeply held connections, if only ethereal, between New Wave fans and the bands that eventually became regular viewing on MTV. The final segment deals with WLIR's fall from grace, as station higher management could not really get its act together, transfer ownership, and maintain FCC licensing despite tremendous success as an "alternative" radio station trying to make it a corporate conglomerate atmosphere in which record labels colluded with competitive corporate-sponsored DJs to pummel the airwaves with Top 40 drivel.
Those who experienced their teenage years could see the film as a trip down memory lane, featuring information about the American success of mostly British bands such as New Order, Duran Duran, Echo and the Bunneymen during the 1980s. Dare to Be Different suggests that American success of these acts, promoted by WLIR from 1981 to 1987, encouraged American bands to get in on the New Wave. Too many famous bands are profiled, even if only briefly, to mention in this brief review.
While the documentary touched on WLIR's emphasis in promoting new, undiscovered (for the most part) music like Frankie Goes to Hollywood and Howard Jones, among many others, in addition to the reggae sound adopted by many of these European acts, one large critical point is warranted. Virtually unmentioned in the documentary was the world of emerging hip hop in the 1980s, from Grandmaster Flash to Run DMC and L.L. Kool J. Blondie produced several of these acts, yet fails to get noticed by the filmmakers, although WLIR at the time was all over the CBGB scene--but not hip hop? That's a large omission considering that WLIR was in much the same neighborhood at the time of the rap revolution. Did WLIR did not promote rap, and if not, then why? If it didn't, then surely that content choice made by WLIR's management deserved criticism on the part of the filmmakers and numerous commentators unearthed to provide perspective and intriguing oral histories of working at the station, or being an artist-guest at WLIR.
Despite the unfortunate omission of hip hop from the film, Dare to Be Different is still an outstanding treatment of a bygone era in American popular culture--a society in which youth yearned for a radio and a station to help them figure out the novel changes in the composition of popular music emanating from Britain as well as in the States--and a community station enabling youth to foment connections with one another around these shared musical tastes. The movie closes with a commentator acknowledging that corporate-controlled media of the 1990s to the present is soulless, and something about the Spotify's of the world certainly show us the great a loss society has experienced when community radio went corporate, and then online...all for bucks. And it seems like nobody has noticed, except for the filmmakers, and that is why this is an excellently produced documentary.